GEROLSTEINER x GWA Junior Agency Award * 2024
With their campaign #natürlichgefiltert for Gerolsteiner, Düsseldorf University of Applied Sciences won the GWA Junior Agency Award 2024. The campaign promotes authenticity and self-acceptance in a world dominated by beauty filters. Students encouraged people to distort their selfies naturally by holding a glass of water in front of their face, as an alternative to digital filters. The jury praised the socially relevant approach, which addresses natural beauty and mental health.
Project by Düsseldorf University of Applied Sciences, Department of Design and Business Administration, led by Dr. Nikola Ziehe (HSD) and Arne Stach (Jung von Matt, Berlin).
THE CASEFILM CAN BE FOUND HERE.
